Transform your coaching practice with comprehensive training from two master coaches. This 12-session program takes you beyond technique into the realm of transformational coaching—where presence, awareness, and identity-level change become your foundation.

Each 1-hour interactive session builds your mastery across core ICF competencies:
The Shift From Doing to Being - Coach from presence, not performance
Mastering Awareness (Parts 1 & 2) - Evoke breakthrough insights and client autonomy
Mastering the Beginning - Set powerful agendas that drive transformation
Mastering the Middle (Parts 1 & 2) - Navigate the space where identity and values meet action
Mastering the End - Move clients from insight to aligned intention
Masterful Group Coaching (Parts 1 & 2) - Facilitate transformational group experiences
Behavior Change Philosophy (Parts 1 & 2) - Guide lasting change across body, mind, and spirit
Apply what you've learned with personalized guidance from Jonathan Armel and Brian Williams. Bring your real coaching challenges and get expert feedback in a supportive group environment.

Jonathan Armel and Brian Williams bring decades of experience in transformational and ontological coaching

Every aspect of the coaching conversation, from opening to close, plus group coaching mastery

Move beyond surface actions to coach who your clients are being

Real-time engagement, reflection, and practice throughout

Fulfill your continuing education requirements while transforming your practice

Get direct feedback on your coaching from master coaches
You're ready to move from competent to masterful coaching
You want to coach from presence and awareness, not just technique
You're committed to transformational coaching over transactional coaching
You're certified through ICF, CCE, or NBHWC (or working toward certification)
Sessions will be recorded and available for you to rewatch at your convenience
If you miss a session, simply access and complete the recording to get credit
Duration
12 weeks
Schedule
Weekly live sessions, Tuesdays 5:00-6:00 PM EST - ADJUSTABLE
Start Date
November 5, 2025 - ADJUSTABLE
Format
Live interactive sessions via Zoom
Total Value
10 CCE credits + 2 group mentoring sessions + lifetime access to recordings
Monthly Payment Plan
$135/month for 3 months
Full Payment
$400 (save $5)
Monthly Payment Plan
$170/month for 3 months
Full Payment
$500 (save $10)
That's less than $14 per training hour for early bird pricing—and includes personalized mentoring from two master coaches.
Duration
12 monthly classes until you have completed all sessions
Schedule
Weekly live sessions, 1st Wednesdays (of each month) 5:00-6:00 PM EST - ADJUSTABLE
Start Date
November 5, 2025 - ADJUSTABLE
Format
Live interactive sessions via Zoom
Total Value
10 CCE credits + 2 group mentoring sessions + lifetime access to recordings
Monthly Payment Plan
$39/month
Full Payment
$400 (save $5)
Monthly Payment Plan
$49/month
Full Payment
$500 (save $10)
Questions? Email us at [contact email]