The 12 Session Mastery Program
Elevate Your Coaching from Competent to Masterful
Transform your coaching practice with comprehensive training from two master coaches. This 12-session program takes you beyond technique into the realm of transformational coaching—where presence, awareness, and identity focus become your foundation.
What You Get:
10 Live CE Training Sessions (10 CE Credits)
Each 1-hour session builds your mastery across ICF, NBHWC & CCE competencies:
The Shift From Doing to Being - Coach from presence, not performance
Mastering Awareness - Evoke breakthrough insights and client autonomy
Mastering the Beginning - Set powerful agendas that drive transformation
Mastering the Middle (Parts 1 & 2) - Navigate the space where identity and values meet action
Mastering the End - Move clients from insight to aligned intention
Masterful Group Coaching (Parts 1 & 2) - Facilitate transformational group experiences
Behavior Change Philosophy (Parts 1 & 2) - Guide lasting change across body, mind, and spirit
2 Live Group Mentoring Sessions
Apply what you've learned with personalized guidance from Jonathan Armel and Brian Williams. Bring your real coaching challenges and get expert feedback in a supportive group environment. These mentoring sessions apply toward ICF mentoring requirements.
Why This Program Transforms Coaches:
Learn from Two Master Coaches
Jonathan Armel and Brian Williams bring decades of experience in transformational coaching
Comprehensive Curriculum
Every aspect of the coaching conversation, from opening to close, plus group coaching mastery
Identity-Level Transformation
Move beyond surface actions to coach who your clients are being
Interactive Learning
Real-time engagement, reflection, and practice throughout
10 CE Credits
Fulfill your continuing education requirements while transforming your practice
Personalized Mentoring
Get direct feedback on your coaching from master coaches
This Program Is For You If:
You're ready to move from competent to masterful coaching
You want to coach from presence and awareness, not just technique
You're committed to transformational coaching over transactional coaching
You're certified through ICF, CCE, or NBHWC (or working toward certification)
You want to become a better Coach, even if not ICF, CCE or NBHWC certified.
Recorded Sessions:
Sessions will be recorded and available for you to rewatch at your convenience
If you miss a session, simply access and complete the recording to get credit
If certified through Center for Credentialing & Education (CCE) you must attend live
Two Enrollment Options:
Weekly Sessions
Program Details
Duration
12 weeks
Schedule
Weekly live sessions, Wednesdays 1:00 / 7:00 PM ET
Start Date
February 4, 2026
Format
Live interactive sessions via Zoom
Total Value
10 CE credits + 2 group mentoring sessions + lifetime access to recordings
Investment
EARLY BIRD PRICING (First 50 Coaches Only)
Monthly Payment Plan
$135/month for 3 months
Full Payment
$400 (save $5)
Standard Pricing (After First 50)
Monthly Payment Plan
$170/month for 3 months
Full Payment
$500 (save $10)
That's less than $34 per training hour for early bird pricing—and includes personalized mentoring from two master coaches.
Monthly Sessions
Program Details
Duration
12 monthly classes until you have completed all sessions
Schedule
Live sessions, 1st Wednesday of each month 8:00 PM ET
Start Date
February 5, 2026
Format
Live interactive sessions via Zoom
Total Value
10 CE credits + 2 group mentoring sessions + lifetime access to recordings
Investment
EARLY BIRD PRICING (First 50 Coaches Only)
Monthly Payment Plan
$39/month
Full Payment
$400 (save $5)
Standard Pricing (After First 50)
Monthly Payment Plan
$49/month
Full Payment
$500 (save $10)