Take Your Coaching to the Next Level — and Help Your Clients Transform

You Became a Coach to Create Real Change.

The Mastery Series On-Demand Is How You Deliver It.

$67.50 Monthly or $197 Full Pay until 4/30

Use coupon code "DL50" at checkout

Approved for 10 Continuing Education Credits · Recognized by ICF & NBHWC

Earn your CEs while doing the most meaningful coaching development of your career.

This isn't another coaching course. It's a transformational experience

that will permanently elevate how you show up and what your clients achieve.

What Shifts When You Go Through the Mastery Series

The coaches who complete this series don't just learn new concepts, they report a fundamental shift in how they experience their coaching and what their clients experience with them. Here's what the series covers and goes deep into the mastery levels of each:

You'll stretch into:

  • Session 1 - Masterful Coaching: The Shift From Doing to Being

  • Session 2 - Mastering Awareness Part 1: The Power of Awareness in Coaching

  • Session 3 - Mastering Awareness Part 2: The Power of Awareness in Setting the Agenda

  • Session 4 - Mastering the Middle Part 1: The Deep Dive

  • Session 5 - Mastering the Middle Part 2: Tools for Exploration

  • Session 6 - Mastering the End of the Conversation

  • Session 7 - Masterful Group Coaching Part 1: Designing & Leading Powerful Group Coaching

  • Session 8 - Masterful Group Coaching Part 2: Facilitation Techniques and Diverse Personalities

  • Session 9 - Behavior Change Philosophy Part 1

  • Session 10 - Behavior Change Philosophy Part 2

  • Also includes: Ontological identity-level transformation coaching, a new level of presence, distinctions between competent and masterful coaching, be-do-have sequence and more.

$67.50 Monthly or $197 Full Pay until 4/30

Use coupon code "DL50" at checkout

$67.50 Monthly or $197 Full Pay until 4/30

Use coupon code "DL50" at checkout

The Difference It Made

"The course gave me more confidence to address the whole client, not just the 'problem' they come with."

"The course gave me more confidence to address the whole client, not just the 'problem' they come with."

Sarah A.

"There were so many tips and techniques that I have been able to implement immediately with my clients. I've also noticed a change in my own mindset and presence, and my belief that coaching can truly move someone forward."

"I was ready to coach at a more masterful level"

Michelle S.

"I just needed the right training to do it. This course was exactly what I needed to identify what was missing in my coaching practice in order to develop a master coaching-level presence and awareness. I have always been a confident coach; now I am a masterful one."

Introducing The Mastery Series On-Demand

A complete, on-demand coaching education experience built from our live Mastery Series sessions, designed to stretch you, grow you, and permanently raise the level of transformation you create with every client.

This isn't a course that adds to your toolkit. It's a program that transforms the person holding the tools. Because when you shift at the level of identity and presence, every conversation you have and every client you work with is different. Deeper. More powerful. More transformational.

WHAT YOU GET

  • All live Mastery Series session recordings — watch and rewatch at your own pace

  • Fillable PDF workbook — integrate the distinctions directly into your practice and your client work

  • Certificate of Completion — 10 CEs approved for ICF & NBHWC credentialed coaches

  • Instant, lifetime access — return to any session anytime you need a reset or a refresh

What If the Ceiling You're
Hitting Isn't About Skills at All?

You pursued coaching because you believed transformation was possible. You've seen it happen. Your clients grow, gain clarity, and move forward in ways they couldn't before.

But if you're honest, there are moments when you sense there's more available. A deeper level of impact. A more powerful quality of presence. A version of you in that coaching conversation that you haven't fully stepped into yet.

Most coaches respond to that feeling by reaching for more tools, more models, more techniques. More doing.

What if the answer isn't more doing, but a different way of being?

The coaches whose clients experience the most profound transformations aren't the ones with the longest list of techniques. They're the ones who have done their own transformational work. Who coach from a place of presence, not performance. Who have shifted at the level of identity and that shift is contagious.

That's exactly what The Mastery Series On-Demand was built to develop in you, so you can multiply it in every client you work with.

Client Transformations

"For me as a coach, that feeling was pure magic."

Sarah M.

"I can vividly recall two different coaching sessions with two distinct clients where I was able to support the client in connecting their "doing" to their "being" and engaging their values. In both cases, this resulted in a powerful shift for the client, not only during the session but in the weeks that followed."

"Going through the Masterful Coaching Series I can feel my body relaxing and feeling as though I have permission to move beyond technique or scripted coaching to focusing on the whole person."

Kathy D.

"Masterful Coaching has significantly impacted my confidence."

Beth M.

"Through Masterful Coaching, I became empowered to embrace my instincts during the coaching sessions. Now, I can co-create safer and more effective spaces for clients to explore more deeply, leading to lasting, sustainable change. I now feel I can coach from who I am - while maintaining the standards, ethics, and competencies."

This Is for You If…

  • You hold an ICF or NBHWC credential and want CEs that develop you as a coach, not just check a box

  • You've been coaching for a while and you know there's a deeper level available, you just haven't been able to access it

  • Your clients are getting results but you want them to experience transformation, not just progress

  • You're committed to your own growth as a human being, not just your growth as a technician

  • You want coaching education that fits your schedule without sacrificing depth, rigor, or impact

  • You believe the world needs more masterful coaches and you're willing to do the work to become one

This Is NOT for You If…

  • You're looking for a quick tactics course or a checklist of coaching techniques

  • You're brand new to coaching and still building your foundational framework

  • You're not open to doing your own transformational work alongside your clients

Your Instructors

Brian Williams & Jonathan Armel

Brian and Jonathan built 2MasterCoaches.com around a single conviction: the coaching profession needs more masterful coaches, not just more credentialed ones.

Through years of practice, mentor coaching, and deep work with coaches across the ICF and NBHWC communities, they've identified the core distinctions, the ones that separate coaches who are good from coaches whose clients experience transformation and built The Mastery Series to transfer those distinctions directly.

Their approach is presence-centered, ontological, and relentlessly focused on identity-level development. Because they believe the most powerful coaching intervention isn't a question or a framework. It's the person asking the question.

Real Client Experiences

An Investment That Stands Apart

Here's something worth knowing: very few coaching education programs train at the level of mastery.

Most CE programs focus on technique, models, and methodology. These are all valuable, but none of it addresses the deeper work of presence, identity, and transformational being that separates a good coach from a masterful one.

The programs that do train at this level, which are the ones that go deep into ontological coaching, identity-level transformation, and presence as a developed skill, typically carry an investment of $500 to $1,500 or more. And for good reason. This level of development is rare, and the results it produces are exceptional.

COMPARABLE MASTERY-LEVEL PROGRAMS

Same depth. Same transformation. Your own schedule. 10 CEs included.

Programs that train at the mastery level: $500 – $1,500+

The Mastery Series On-Demand:

Three payments at $67.50/Month or $197 Full Pay - sign up by 4/30 - use Coupon Code "DL50" at checkout

The Mastery Series On-Demand gives you that same caliber of development, the depth, the distinctions, the transformational work, at an investment that makes it accessible to every serious coach who is ready to grow.

Everything You Need to Become a Masterful Coach and Transform Every Client You Work With

THE MASTERY SERIES ON-DEMAND

  • All Mastery Series live session recordings

  • Fillable PDF workbook

  • Certificate of Completion — 10 CEs (ICF & NBHWC)

  • Lifetime access — revisit any session anytime

Investment:

$67.50 Monthly or $197 Full Pay until 4/30

Use coupon code "DL50" at checkout

Have a coupon code? Enter it at checkout.

Secure checkout · Instant access upon enrollment · 10 CEs for ICF & NBHWC

Frequently Asked Questions

How long do I have access to the content?

Lifetime. Once you enroll, the recordings and workbook are yours to return to anytime.

Is this approved for CE credits?

Yes — The Mastery Series On-Demand is approved for 10 Continuing Education (CE) credits for both ICF and NBHWC credentialed coaches. Your certificate is issued automatically upon completion.

How is this different from your live Mastery Series program?

The On-Demand version is built from recordings of the live sessions, giving you the same content and depth — at your own pace.

I'm a solid coach. Will this really stretch me?

Absolutely — and that's exactly who this is designed for. The coaches who get the most from The Mastery Series are the ones who already have a strong foundation and are ready to go to the next level. If you're competent and you know there's more, this is precisely where that "more" lives.

What format are the recordings?

All content is hosted on our online platform with video access. The workbook is a fillable PDF you can complete digitally or print.

I have a coupon code — where do I enter it?

You'll be able to enter your coupon code on the checkout page before completing your enrollment.

What if I have questions after enrolling?

You can reach us anytime at [email protected]. We are committed to your experience.

The coaches whose clients experience genuine
transformation aren't the ones who know the most.

They're the ones who have grown the most.

The Mastery Series On-Demand is that growth.

10 CEs approved · ICF & NBHWC Coaches · Lifetime Access · Instant Enrollment

Questions?

Email us at [email protected]

© 2026 2MasterCoaches · All Rights Reserved