Take Your Coaching to the Next Level — and Help Your Clients Transform

You Became a Coach to Create Real Change.

The Mastery Series On-Demand Is How You Deliver It.

Approved for 10 Continuing Education Credits · Recognized by ICF & NBHWC

Earn your CEs while doing the most meaningful coaching development of your career.

What Shifts When You Go Through the Mastery Series

The coaches who complete this series don't just learn new concepts, they report a fundamental shift in how they experience their coaching and what their clients experience with them. Here's what the series covers and goes deep into the mastery levels of each:

You'll stretch into:

Session 1 - Masterful Coaching: The Shift From Doing to Being
Session 2 - Mastering Awareness Part 1: The Power of Awareness in Coaching
Session 3 - Mastering Awareness Part 2: The Power of Awareness in Setting the Agenda
Session 4 - Mastering the Middle Part 1: The Deep Dive
Session 5 - Mastering the Middle Part 2: Tools for Exploration
Session 6 - Mastering the End of the Conversation
Session 7 - Masterful Group Coaching Part 1: Designing & Leading Powerful Group Coaching
Session 8 - Masterful Group Coaching Part 2: Facilitation Techniques and Diverse Personalities
Session 9 - Behavior Change Philosophy Part 1
Session 10 - Behavior Change Philosophy Part 2
Also includes: Ontological identity-level transformation coaching, a new level of presence, distinctions between competent and masterful coaching, be-do-have sequence and more.

$400 One Time OR

Three Monthly Installments of $140

The Difference It Made

"The course gave me more confidence to address the whole client, not just the 'problem' they come with."

Sarah A.

"There were so many tips and techniques that I have been able to implement immediately with my clients. I've also noticed a change in my own mindset and presence, and my belief that coaching can truly move someone forward."

"I was ready to coach at a more masterful level"

Michelle S.

"I just needed the right training to do it. This course was exactly what I needed to identify what was missing in my coaching practice in order to develop a master coaching-level presence and awareness. I have always been a confident coach; now I am a masterful one."

WHAT YOU GET

All live Mastery Series session recordings — watch and rewatch at your own pace
Fillable PDF workbook — integrate the distinctions directly into your practice and your client work
Certificate of Completion — 10 CEs approved for ICF & NBHWC credentialed coaches
Instant, lifetime access — return to any session anytime you need a reset or a refresh

Client Transformations

"For me as a coach, that feeling was pure magic."

Sarah M.

"I can vividly recall two different coaching sessions with two distinct clients where I was able to support the client in connecting their "doing" to their "being" and engaging their values. In both cases, this resulted in a powerful shift for the client, not only during the session but in the weeks that followed."

"Going through the Masterful Coaching Series I can feel my body relaxing and feeling as though I have permission to move beyond technique or scripted coaching to focusing on the whole person."

Kathy D.

"Masterful Coaching has significantly impacted my confidence."

Beth M.

"Through Masterful Coaching, I became empowered to embrace my instincts during the coaching sessions. Now, I can co-create safer and more effective spaces for clients to explore more deeply, leading to lasting, sustainable change. I now feel I can coach from who I am - while maintaining the standards, ethics, and competencies."

What If the Ceiling You're
Hitting Isn't About Skills at All?

You pursued coaching because you believed transformation was possible. You've seen it happen. Your clients grow, gain clarity, and move forward in ways they couldn't before.

But if you're honest, there are moments when you sense there's more available. A deeper level of impact. A more powerful quality of presence. A version of you in that coaching conversation that you haven't fully stepped into yet.

Most coaches respond to that feeling by reaching for more tools, more models, more techniques. More doing.

What if the answer isn't more doing, but a different way of being?

The coaches whose clients experience the most profound transformations aren't the ones with the longest list of techniques. They're the ones who have done their own transformational work. Who coach from a place of presence, not performance. Who have shifted at the level of identity and that shift is contagious.

That's exactly what The Mastery Series On-Demand was built to develop in you, so you can multiply it in every client you work with.

Real Client Experiences

COMPARABLE MASTERY-LEVEL PROGRAMS

Same depth. Same transformation. Your own schedule. 10 CEs included.

Programs that train at the mastery level: $500 – $1,500+

The Mastery Series On-Demand:

$400 One Time or Three payments at $140

An Investment That Stands Apart

Here's something worth knowing: very few coaching education programs train at the level of mastery.

Most CE programs focus on technique, models, and methodology. These are all valuable, but none of it addresses the deeper work of presence, identity, and transformational being that separates a good coach from a masterful one.

The programs that do train at this level, which are the ones that go deep into ontological coaching, identity-level transformation, and presence as a developed skill, typically carry an investment of $500 to $1,500 or more. And for good reason. This level of development is rare, and the results it produces are exceptional.

Everything You Need to Become a Masterful Coach and Transform Every Client You Work With

THE MASTERY SERIES ON-DEMAND

All Mastery Series live session recordings
Fillable PDF workbook
Certificate of Completion — 10 CEs (ICF & NBHWC)
Lifetime access — revisit any session anytime

Investment:

$140 Monthly (3 months)

OR $400 Full Pay

Have a coupon code? Enter it at checkout.

Secure checkout · Instant access upon enrollment · 10 CEs for ICF & NBHWC

Your Instructors

Brian Williams & Jonathan Armel

Brian and Jonathan built 2MasterCoaches.com around a single conviction: the coaching profession needs more masterful coaches, not just more credentialed ones.

Through years of practice, mentor coaching, and deep work with coaches across the ICF and NBHWC communities, they've identified the core distinctions, the ones that separate coaches who are good from coaches whose clients experience transformation and built The Mastery Series to transfer those distinctions directly.

Their approach is presence-centered, ontological, and relentlessly focused on identity-level development. Because they believe the most powerful coaching intervention isn't a question or a framework. It's the person asking the question.

Frequently Asked Questions

How long do I have access to the content?

Lifetime. Once you enroll, the recordings and workbook are yours to return to anytime.

Is this approved for CE credits?

Yes — The Mastery Series On-Demand is approved for 10 Continuing Education (CE) credits for both ICF and NBHWC credentialed coaches. Your certificate is issued automatically upon completion.

How is this different from your live Mastery Series program?

The On-Demand version is built from recordings of the live sessions, giving you the same content and depth — at your own pace.

I'm a solid coach. Will this really stretch me?

Absolutely — and that's exactly who this is designed for. The coaches who get the most from The Mastery Series are the ones who already have a strong foundation and are ready to go to the next level. If you're competent and you know there's more, this is precisely where that "more" lives.

What format are the recordings?

All content is hosted on our online platform with video access. The workbook is a fillable PDF you can complete digitally or print.

I have a coupon code — where do I enter it?

You'll be able to enter your coupon code on the checkout page before completing your enrollment.

What if I have questions after enrolling?

You can reach us anytime at [email protected]. We are committed to your experience.

The coaches whose clients experience genuine
transformation aren't the ones who know the most.

They're the ones who have grown the most.

The Mastery Series On-Demand is that growth.

10 CEs approved · ICF & NBHWC Coaches · Lifetime Access · Instant Enrollment

Questions?

Email us at [email protected]